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  the afterglow business 

Hi, I'm Simon Tapping, and I'm an award-winning multi-disciplinary creative director and show director.

I specialise in face-to-face communications: live and virtual events and experiences that link brands to their target audiences.

I write, I direct, and I produce great work, but in essence I come up with original ideas that have the appropriate level of creativity for each individual client and project.

I also specialise in pitching - overseeing all creative aspects of the pitch process, and I have a great track record presenting and winning business for the agencies I work for.

Whilst my work encompasses everything from branding to film-making, and from social media to music, the majority of what I do can be broadly divided into Live Events and Experiential Installations.
Please scroll down to take a look at some of my favourite pieces of work.

Projects

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SLB Digital Forum
Concept, Creative Direction, Show Direction 
3-2-1 Festival Dubai
Concept, Creative Direction, Show Direction
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Virtual Events
Concepts, Creative Direction
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Sibos London
Concept, Creative Direction
Grand Opening of
Dubai Parks and Resorts
Concept, Writing, Direction

Photo Credit: Action Impact

Expo 2020 Dubai Pavilion at Expo 2015 Milan
Concept, Writing, Direction

Photo Credit: Action Impact

Opening of
Motiongate Dubai
Concept, Writing, Direction

Photo Credit: Dubai 24/7

Aldar Cityscape
Concept, Creative Direction

Photo Credit: Cityscape Abu Dhabi

Re-opening Ceremony for Qasr Al Muwaiji,
Birthplace of the UAE President
Executive Creative Direction
Aldar Sales Centre
Concept, Creative Direction

Photo Credit: Tripoli Contracting

Breaking the Fireworks Guinness World Record, Dubai
Executive Producer
Executive Creative Direction

Photo Credit: Saruq Al Hadid Museum

Launch of Atlantis and
Palm Island, Dubai
Segment Producer
Executive Creative Direction

Photo Credit: Thorsten Dolinski

Sudeley Castle,
Private Party
Concept, Creative Direction
Executive Creative Direction

Photo Credit: Action Impact

Range Rover
Global Launch
Concept, Creative Direction
B&Q Forest Friendly Activation, UK Tour
Concept,  Creative Direction
Launch Celebration for
HSH Nordbank, Germany
Concept, Writing, Direction
Saadiyat Island Visitor Centre
Concept, Writing,  Direction

Photo Credit: Action Impact

Final Flights of Concorde
Creative Direction
Millennium Switch-on of
the London Eye
Creative Direction
Home Planet at the London Millennium Dome
Concept, Creative Direction
BMW Dark Ride,
Frankfurt Motorshow
Creative Direction
Projects
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Project_1
Project 8
Project 7
Project 9
Project 10
Project 12
Project 11
Project 14
Project 13
Project 16
Project 15
Project 17
Project 18
Project 19
Project 20
Project 21
Project 22
Project 23
Project 24
Project 25
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