Aldar, Abu Dhabi’s largest developer, challenged us to create a unique experience to launch their latest development.

​

Our solution was an immersive stand with some very unusual features. 

​

A series of tracking screens surrounded the space, with architectural finishes on the exterior faces and tracking projection on the inside which, coupled with a synchronised soundtrack, created an immersive ambience to draw visitors in to the development.

​

Comfortable seating encouraged visitors to linger and explore the development on touch-screen tables, whilst the whole floor revolved to give them a constantly changing perspective.