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B&Q Forest Firendly Campaign
Creative Director at TBA
We were asked to create an eye-catching installation to communicate B&Q’s ‘Forest Friendly’ initiative, announcing that every piece of wood in every B&Q product was now from a sustainable source.
The focal point of our solution was a cluster of trees, with a variety of messages, some of which were revealed by pulling or winding handles and by opening hidden doors.
The whole touring installation was, of course, constructed from sustainably sourced materials, and made its debut at Prince Charles’ Start Festival in Kew Gardens.



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