I was asked by FIRST to lead the creative for their bid for the contract to produce the Sibos conference for SWIFT.

 

Following a year-long process, in competition with other world-leading agencies, we were awarded the contract, and I was asked to oversee the creative for Sibos 2019 in London.

 

Sibos is the world’s premiere financial services event, and London was the largest event to date, with over 11,000 attendees, 600 speakers, 300 conference sessions and 300 exhibitors.

 

My role included collaborating on the development of the visual language for the event, and then deploying that language in the development of seven individual conference spaces and in the design of all screen content.

 

A highlight was the conference opening sequence, designed to introduce the theme and set the tone for the week.  As this was Sibos’s first visit to London, we proposed a departure from previous film-based openers, and instead developed a theatrical concept melding large scale animation, dancers and kinetic light tubes, beautifully choreographed to a specially composed soundtrack.

 

The end result was described by the client as ‘bold, vibrant, audacious, creative and flawless’!