3-2-1 Festival, Dubai

Creative Director for Alsayegh

I was asked to create a spectacular opening ceremony for the Dubai Shopping Festival that would utilise a pre-agreed list of assets including 22 metre high LED screens, 100 dancers and drummers, aerial artists, 1500 drones, 2 aerobatic pyro-planes, lasers and fireworks for a one-off outdoor show at Skydive Dubai.

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My response to the brief was to create a "Memory Lab" - using a combination of forced perspective and the latest motion capture technology to develop two characters who became the story-tellers linking a series of acts into one continuous 20 minute spectacular, programmed to a specially composed soundtrack.