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Re-opening of
Qasr Al Muwaiji
Executive Creative Director at Action Impact

The re-opening of the birthplace of the UAE president following renovation was a significant cultural moment.

 

The beautifully restored fort, in the UNESCO World Heritage Site at AL Ain, required a sensitive touch.

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We created a short, beautiful projection sequence telling the story of the fort from its earliest days to the present day, blending archive photography with drawings.

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We also created an evening of celebration, involving traditional music and poetry, and a week-long programme of activities for local schools.

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